Lucas Najun, Director of the Health and Life Sciences studio, Globant, says the adoption of Artificial Intelligence in medical practices is not just a technological trend but an imperative need.
The implementation of technologies in the healthcare system, such as AI, data analytics and personalized design, have caught the attention of key market players.
This is because the search for continuous innovation through these digital tools meets the growing demands of the sector, such as 24/7 attention, as well as decentralized and proactive care, ensuring a sustainable competitive advantage, expanding more personalized experiences and achieving better results – both for the patient and the medical team.
According to studies by Gartner, 59% of US funders are prioritizing core system interoperability technologies, while 53% opt for customer experience features.
From the analysis of this data, it is possible to observe that this technological advance not only optimizes medical procedures, but also personalizes the patient experience – making each consultation more focused and effective.
To understand how these technologies can be integrated into health units, guidelines must be followed so that investments are more assertive and there is a significant improvement in care, in addition to ensuring that patients are more understood and valued throughout the treatment process.
Step 1: Empower patients with tangible information and calls to action
Empowering and calling patients to act on their own care is essential to expand positive results in the health area. In this way, stimulating them with information pertinent to treatment will help prevent diseases and encourage a healthy and longer life.
With AI, it is possible to create educational materials and communication strategies tailored to the unique needs of each patient. Through this approach, it is possible to provide personalized and accessible information about health conditions, treatments, and preventive care. This action not only empowers patients but also makes them active participants in their own health journeys.
2nd stage: engagement among the multidisciplinary team
Navigating the patient’s itinerary involves more than just scheduling appointments: it takes a coordinated effort by the multidisciplinary team. In this way, the patient experience can be significantly improved when there is effective communication and collaboration between all parties involved.
To expand this experience, it is possible to consider the use of digital tools, such as portable devices, applications, gamification as well as social networks, in order to provide more assistance to health management. These solutions enable providers to deliver a cutting-edge medical experience, encouraging more comprehensive patient participation in preventive care and treatment, thereby improving medical outcomes.
Step 3: Touchpoints
Boosted mainly after the Covid-19 pandemic, the convenience and speed of medical care has reached higher levels of patient demand. As a result, the integration of innovative technologies has been allowing this transformation within the health system.
To make this service more dynamic and always active, the use of AI, data and strategic design can be applied to meet patient requirements. From this strategy, it is possible to provide a more refined consultation, which combines convenience and quality on the part of the health team.
Based on these three steps, we can say that the revolution provided by AI in the healthcare sector is undoubtedly a transformative milestone that promises to redefine the patient experience. By adopting cutting-edge technology, health professionals can optimize medical procedures and personalize care in a more humanized way, creating a more satisfying and efficient journey for their patients.
The adoption of AI in medical practices is not just a technological trend, it is an imperative need for any healthcare professional who wants to stand out in an increasingly competitive market. Through these guidelines, the professional will be equipping the practice with powerful tools, in order to enhance the work and increase the satisfaction of those who receive it.
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