Fitterfly partners with Google Cloud to launch an AI food cam feature to help people with diabetes 

Fitterfly partners with Google Cloud to launch an AI food cam feature to help people with diabetes 

Fitterfly, a HealthTech company in India, has partnered with Google Cloud to launch its latest AI feature – Fitterfly Klik, which will enable people with diabetes and other NCDs (Non-Communicable Diseases) to track and analyse their meals effortlessly.  

Traditional meal tracking methods – be it through manual journaling or entering in a text format in an app is cumbersome and discouraging for many. Fitterfly’s latest feature, Klik, changes all this by leveraging the power of Gemini 1.5 Flash on Google Cloud’s Vertex AI platform to transform meal tracking into a quick, enjoyable and insightful experience. 

Fitterfly Klik uses state-of-the-art AI computer vision paired with the Fitterfly Nutrition Database, comprising 37,000+ Indian foods, to recognise, analyse and break down food. Using Klik is easy. Within the Fitterfly app, users can access Klik within the meal-tracking food diary by clicking on the camera icon. A user can Klik while having a meal or upload images from the picture gallery in one go in the evening. It will instantly provide feedback on that food item, its portion size and give detailed nutritional breakdowns like calorie count, macronutrient and micronutrient distribution. So, whether it’s a bowl of pasta, biryani or the regular thali, Klik can identify both Indian and international dishes on one’s plate. 

Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, said: “Combined with Fitterfly’s dataset and Gemini’s multimodal capabilities, both teams collaborated to  identify the right model to help bring this powerful idea to life in an extremely short duration. Leveraging Gemini Flash, Fiiterfly’s Kilk is able to deliver exceptional quality, an expansive context window, and cutting-edge multimodal capabilities which will be very helpful for their users.” 

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