Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), has partnered with CMI Media Group, a leading media agency specializing in healthcare and pharmaceutical marketing and part of WPP.
This first-of-kind collaboration enables CMI Media Group to leverage Anoki AI’s ContextIQ technology for both direct-to-consumer (DTC) and healthcare provider (HCP) CTV campaigns.
The partnership is described as addressing a critical challenge in healthcare marketing: delivering highly relevant content to specific audiences at the right time – and at scale.
Through advanced AI solutions offered by Anoki AI’s ContextIQ, CMI Media Group can now precisely target audiences during contextually relevant moments, maximizing campaign effectiveness while complying with privacy regulations.
“As the first agency to implement ContextIQ across both DTC and HCP campaigns, we’re setting a new standard for healthcare advertising,” said Justin Freid, Chief Media and Innovation Officer, CMI Media Group.
Anoki AI’s ContextIQ technology uses multi-modal AI to analyze CTV content at the scene level to match ads based on highly relevant content and viewer engagement patterns – an approach ensuring healthcare messages reach their intended audiences during optimal viewing moments.
“Healthcare marketing requires a delicate balance of precision, privacy and impact,” said Raghu Kodige, Co-Founder and CEO, Anoki AI.
“Our partnership with CMI Media Group demonstrates how AI can transform healthcare advertising by creating a better user experience for both healthcare professionals and consumers.”